Senomyx

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Senomyx (Ticker symbol: SNMX) is an American biotechnology company working towards developing additives to make foods taste and smell better. Their website claims that it has essentially reverse engineered the receptors in humans that react for taste and aroma, and they are capitalizing on how these work to make chemicals that will make food appear to taste better.

Senomyx was founded by prominent biochemist Lubert Stryer in 1999. In May 2001 Stryer returned to his professorship at Stanford University and resigned from Senomyx, but continues to be the Chairman of the Scientific Advisory Board.

The company developed Substance 951, a "potentiator" used to amplify the sweetness of sugar in food products, thereby allowing the consumer to reduce the amount of sugar used.

To get the FDA Generally Recognized As Safe status it was sufficient to conduct a three month long rat study. [1]
Senomyx can be listed as artificial flavors in food labels in the USA.