Selltis

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Selltis L.L.C.

Type	Private
Founded	April, 1999
Founder	Brian Gardner Mario Igrec
Headquarters	New Orleans, Louisiana
Key people	Brian Gardner, President David Erath, CEO Mario Igrec, CTO
Website	www.selltis.com

Selltis, L.L.C. is a Louisiana-based developer of Customer Relationship Management (CRM) software with a primary focus on industrial sales teams. Its premiere product – Selltis 5.0 – is a web-based customer management database, quote-generating system, and “Partner Relationship Management” (PRM) apparatus. The software has subscribers throughout the U.S., China, Germany, and the UK, including Texas A&M University and the Toshiba International Corporation.

Industry periodicals also refer to Selltis CRM as a “Sales Force Automation” program.

The company serves as a developer, implementer, support center, and consultant for all of its products, which it says are an alternative to those sold by Value Added Resellers (VARs).

1 History
2 Features
3 Marketing Campaign
4 Acclaim
5 Future
6 References
7 External links
8 References

[edit] History

Selltis L.L.C. was founded in April, 1999, by two employees of distributor Breard-Gardner, Inc. [1] During their time at the corporation, sales executive Brian Gardner collaborated with programming specialist Mario Igrec to develop a tool to help employees cultivate their pre-sales customer relationships, rather than just their sales orders. After a successful deployment of the Selltis software, Gardner and Igrec were contacted by other companies interested in using it, so the two modified the program for commercial use.

In May, 1998, the Houston-based Rawson & Company, Inc. became the first customer of Selltis. [2] Today, hundreds of small, mid-level, and large businesses pay a monthly fee to utilize Selltis’ CRM software.

[edit] Features

Selltis 5.0, the most recent version of Selltis’ CRM/PRM software, has the following capabilities: [3]

• Web hosting in a state-of-the-art facility with redundant power and internet connectivity
• Multiple browser sessions per user
• A hyper-relational engine that enables real-world contextualization of data
• A “Create Linked” feature that lets users contextualize every new record with a single click
• An “In-sight, in-mind” user interface that allows easy access to linked data
• Easy data filtering and sorting
• A simple interface and form designer
• Savable interface customizations
• A Work Area “History” Panel that lets users keep multiple screens open at once
• Data access administration options
• Feature permissions
• E-mail support for MS Outlook, Lotus Notes, and Novell Groupwise
• MS Word support
• MS Excel support
• Multi-location, territory, division tracking of opportunities, and quotes
• Peer group/team tracking
• Inside/outside sales support
• The ability to group contacts in any way so you can more easily produce campaigns, mailers, target groups, etc.
• Context-sensitive database help
• Spell checking

[edit] Marketing Campaign

Selltis is currently emphasizing its software’s record linking capabilities with the slogan “We Link the Way You Think.” The feature lets users take any data entered into Selltis and tie it to any previous data entry, and the company says this ensures comprehensive records, maximizes team communication, and minimizes duplicated efforts.

[edit] Acclaim

Selltis won the 2002 CRM Excellence award from the Technology Marketing Corporation (TMC). [4]

In 2007, venture capital firms Advantage Capital Partners and Enhanced Capital Partners contributed funding to the launch of Selltis 5.0. They said they invested because they were impressed with the organization’s “Software as a Service” business model (SaaS). [5]