Security mom

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During the 2004 United States Presidential campaign, pundits started talking about the "security mom", a successor to 2000's "soccer mom" and in theory a powerful voting bloc. Security moms were supposed to be concerned primarily with issues such as the war in Iraq, domestic terrorism, and the security of their children.

There is evidence, however, that security moms did not exist in great enough numbers to influence the 2004 election outcome. Democratic women tended to be most interested in healthcare, which Kerry abandoned as a talking point, and may explain Kerry's trouble garnering their support.^[1]^[2]

It isn't clear why critiques of security mom's existence did not attract as much media coverage as claims about their existence and influence. One explanation is that the rhetorical construction of "security moms" was an effort to rally support for the war in Iraq and George W. Bush's reelection.^[3]

[edit] Notes

^ Klinker, Philip (2004) ‘Deﬂating the “security moms” angle’, Newsday, 5 Oct., p. A45.
^ Morin, Richard & Balz, Dan (2004) ‘“Security mom” bloc proves hard to ﬁnd: The phenomenon may be a myth’, The Washington Post, 1 Oct, p. A05.
^ Rodino-Colocino, M. (2005). “War Mothering: The Fight for ‘Security Moms.’” Feminist Media Studies 5(3), 380-385.