Secret Recipe
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For the Buckethead DVD , see Secret Recipe (Buckethead DVD).
| Secret Recipe | |
|---|---|
| Type | |
| Founded | 1997 |
| Headquarters | Kuala Lumpur, Malaysia |
| Area served | Malaysia Singapore Thailand Indonesia Philippines China |
| Key people | Datuk Steven Sim [1] |
| Industry | Food and beverage |
| Products | Cakes and Fusion foods |
| Website | http://www.secretrecipe.com.my |
Secret Recipe is a lifestyle café chain and has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Philippines, Indonesia and Thailand by virtue of its quality cakes, fusion food and distinctive service.
The company has registered an impressive double digit growth for the past 5 years. In a short period of seven years, Secret Recipe has experienced a rapid growth of over 100 cafes throughout the region.
Secret Recipe is known especially for its cakes.
Contents |
[edit] Accomplishments
[edit] 2003
- Most Competitive Company Award
- Malaysia Book of Records
- Superbrand of Malaysia (2003-04)
[edit] 2004
- SMI Brand Builder of The Year Award
- Excellent Food Award
[edit] 2005
- Product Excellence Award
- Most Promising Franchiser of The Year Award (2005-06)
- Malaysia Best Halal Restaurant of The Year
- Most Promising Franchiser of the Year Award
- SMB Brand Building Award
[edit] 2006
- Indonesia’s Best Restaurant Award
- Golden Bull Award
- Enterprise 50 Award
- SMB Brand Building Award
- BestBrand Food & Beverage Cafes (2006-07)
- Best Local Restaurant Chain
[edit] 2007
- International Franchisor of the Year
- Franchise of the Year
- Homegrown Franchise of the Year Award
- Best Sales Growth Award
- Best Brand Food & Beverage Cafe
- TOP TEAM 50 Enterprise Award
- Best Casual Dining Restaurant of The Year (2007-2008)
[edit] Notes
- ^ The Star Online. [1]. Retrieved May 26 2007.
- ^ Secret Recipe. About Us; Awards and Achievements. Retrieved May 26 2007
