Sears Wishbook

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The Sears Wishbook is a very popular Christmas-themed catalog that is released by Sears Holdings Corporation every September, and contains toys and other holiday–related merchandise. The wishbook began production in the 1970s, and was entitled Sears Christmas Wishbook from 1976 to 1987. It was then retitled to Sears Wishbook: Holiday 1987 and remained as such until 2006, when it is to be renamed Sears Christmas Wishbook. The wishbook is sent out free of charge to many American postal addresses. In Canada, a similar wishbook is sent to all Canadians for Christmas.

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