Scratch n' Match

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Scratch n' Match is a sweepstakes promotion from the New York's Daily News. The promotion has been held throughout the Spring and the Fall since September of 2004. They recently began distributing new game cards on Sunday, August 27, 2006 and will run up until the week before Christmas. In March 2005 an error on a number was published and then when people followed that wrong number hundreds of people won and they flooded the NY Daily News building. Later Daily news said that the number was an error it was supposed to be different number and a lot of people never got the money. Microsoft also offers a scratch, match, and win game to promote their OfficeLive and is at http://hb100.startupnation.com/ms/

Contents 1 How to win 2 Prizes 3 Misprint incident 4 References

[edit] How to win

A scratch-off game card is included with the Sunday newspaper. Each card has eight scratch-off areas with 15 spaces — one for each day including two for Sunday. To win, you scratch off spaces corresponding to the number printed in each day's paper. If three like amounts, you win that amount of money.

[edit] Prizes

The top prize has changed since the game was first released. At first, the top prize was $100,000. In September 2005, the top prize began at $100,000 for the first week and increased by $10,000 every week — $100,000 the first, $110,000 the next, up to $250,000 the final week.^{[citation needed]} In 2006, the top prize was $1 million (paid through an annuity, with no cash option) but only 3 were offered with two out of the three being won. The current version goes back to offering $100,000.

[edit] Misprint incident

In March 2005, the Daily News printed incorrect numbers to be scratched off, leading thousands of angry subscribers demanding their $1 million. In the end, a second lottery was held between those people to determine who will receive the million.^[1]

[edit] References