Schweppes (brand)

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For an overview of the Schweppes family of businesses, see Cadbury Schweppes.

Schweppes brand beverages, sold around the world, include a variety of carbonated water and ginger ales. Its marketing campaign made heavy use of an onomatopoeia in their commercials: "Schhhhh.... Schweppes," after the sound of the gas escaping as one opens the bottle.

In the late eighteenth century, Johann Jacob Schweppe, a watchmaker and amateur scientist, developed a process to manufacture carbonated mineral water. He founded the Schweppes Company in Geneva in 1783, but later moved to London to develop the business there. Mainstay products include ginger ale (1870), bitter lemon (1957), and tonic water. It is the oldest soft drink in the world.

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly effervescence as "Schweppervescence".[1]

Schweppes is currently manufactured by Dr Pepper Snapple Group in the USA.

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