Scholastic Corporation

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Type Public (NASDAQ: SCHL)
Founded 1925
Founder Maurice R. Robinson
Headquarters Flag of the United States New York City USA
Flag of Canada Toronto Canada
Flag of Mexico Mexico
Key people Richard Robinson, CEO, Chairman, & President
Industry Books, Printing and Publishing
Revenue ▼$1.09 Billion USD (2008)[1]
Net income ▼$60.9 Million USD (2007)
Employees 10,200 (2004)
Website scholastic.com
Scholastic Building
Image:557-broadway(2).jpg‎

Building in the Middle
Information
Location 557 W. Broadway New York City, New York 10012
Coordinates -73.914105_N__E_ <span class="geo-dms" title="Maps, aerial photos, and other data for Expression error: Unexpected < operator°Expression error: Unexpected < operator′Expression error: Unexpected < operator″Expression error: Unrecognised punctuation character "," Expression error: Unexpected < operator°Expression error: Unexpected < operator′Expression error: Unexpected < operator″Expression error: Unexpected >= operator">Expression error: Unexpected < operator°Expression error: Unexpected < operator′Expression error: Unexpected < operator″Expression error: Unrecognised punctuation character "," Expression error: Unexpected < operator°Expression error: Unexpected < operator′Expression error: Unexpected < operator″Expression error: Unexpected >= operator / 40.871249, -73.914105,
Status Completed
Use Headquarters of the Scholastic Corporation
Companies
Architect Aldo Rossi
Owner Scholastic Corporation

The Scholastic Corporation (or sometimes referred to as Scholastic Press; in other cases Scholastic Inc.) is an American book publishing company known for publishing educational materials for schools, teachers, and parents, and selling and distributing them by mail order and via book clubs and book fairs. It also has the exclusive United States publishing rights to the Harry Potter book series.[1] Scholastic Inc. is also the world's largest publisher of children's books.

In the 1970s, Scholastic Press was well-known mainly through their Scholastic Book Club , a mail-order service dealing in children's books, and their magazine publications aimed at youths: Wow (preschoolers and elementary schoolers), Dynamite (pre-teens) and Bananas (teens).

Scholastic has grown its business most recently by acquiring other media companies, including Klutz Press, the animated television production company Soup2Nuts, the K–12 educational software publisher Tom Snyder Productions, and most significantly the reference publisher Grolier, which publishes the Grolier Multimedia Encyclopedia and The New Book of Knowledge.

Contents

[edit] History

In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania Scholastic. It covered high school sports and debuted on October 22, 1925. [2]

In 1926 Scholastic published its first book, Saplings, which was a collection of selected student writings by the winners of the Scholastic Writing Awards.

For many years the company continued its focus on serving the youth market through the relatively low cost of magazine publication. So even with the later transition into paperback books, the company continued under the name Scholastic Magazines, Inc. through the 1970s.

After World War II, cheap paperback books became available. So then in 1948, Scholastic entered the school book club business with its division T.A.B., or Teen Age Book Club with classic titles priced at 25 cents.

In 1957 Scholastic established its first international subsidiary, Scholastic Canada, in Toronto.

The company published paperback books under its division Scholastic Book Services. These were offered to school students via classroom mail order catalogs, known as the Scholastic Book Club. Along with the New York and Toronto publishing locations, the division also expanded further internationally to operate in London, Auckland, and Sydney by the 1960s. By 1974, the paperback book division had expanded into Tokyo as well.

In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson, became President of Scholastic Inc. He was named Chief Executive Officer in 1975 and Chairman in 1982, and still remains in those positions.

In 1997, Scholastic purchased the U.S. publication rights to the first Harry Potter book, Harry Potter and the Sorcerer's Stone. It has continued publishing the Potter books, all of which have been record best sellers.

[edit] The Scholastic Art & Writing Awards

Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards, administered by the Alliance for Young Artists & Writers, have encouraged more than 13 million students; recognized more than 2.5 million young artists and writers; and distributed more than $25 million in awards and scholarships. Each year, more than 77,000 students in grades 7 – 12 participate in The Scholastic Art & Writing Awards. The Awards are structured to identify and recognize students through regional award designations (including Gold Key, Silver Key and Honorable Mention) and then national designations (Gold Award, Silver Award). The regional awards are administered by a network of affiliates that is comprised of school systems and school boards, nonprofit organizations, government agencies, foundations, arts agencies, businesses, libraries, teacher councils and institutions of higher education that share a commitment to identifying emerging artists and writers in their communities. The process begins across the country as young artists and writers submit more than 100,000 creative works to Regional Affiliates. The most outstanding works of art and writing (Gold Key and Silver Key winners) from each region are forwarded to the Alliance for Young Artits & Writers in New York City to be reviewed on a national level. Panels of professional jurors review approximately 8,000 works of art and 2,000 manuscripts to select the 1,200 national award recipients.

An early, undated statement of purpose articulates the founding vision of The Scholastic Art & Writing Awards as:

“To give those students who demonstrate superior talent and achievement in things of the spirit and of the mind at least a fraction of the honors and rewards accorded to their athletic classmates for demonstrating their bodily skills.”

In the last 85 years, The Scholastic Art and Writing Awards have recognized some of the most remarkable minds of the 20th century, including Richard Anuskiewicz, Richard Avedon, Harry Bertoia, Mel Bochner, Truman Capote, Paul Davis, Frances Farmer, Red Grooms, Robert Indiana, Bernard Malamud, Joyce Maynard, Joyce Carol Oates, Phillip Pearlstein, Peter Beagle, Sylvia Plath, Robert Redford, Jean Stafford, Mozelle Thompson, Ned Vizzini, Andy Warhol and Charles White.

[edit] Corporate divisions and subsidiaries

  • Scholastic Marketing Partners/QED (Quality Education Data)
  • Scholastic Trade Books
Imprints/divisions:
  • Scholastic Press
  • Arthur A. Levine Books
  • Cartwheel Books
  • The Chicken House
  • Children's Press
  • Graphix
  • Little Shepherd
  • Michael di Capua Books
  • Orchard Books
  • PUSH
  • Scholastic en español
  • Scholastic Paperbacks
  • Scholastic Reference
  • The Blue Sky Press
  • Scholastic Book Fairs
  • Scholastic Book Clubs
  • Scholastic At Home
  • Scholastic Classroom Magazines
  • Scholastic Parents Media
  • Lectorum Publications
  • Scholastic Education
  • Scholastic Media
  • Scholastic Library Publishing
  • Scholastic National Service Organization
  • eScholastic
  • Scholastic Canada Ltd.
  • Scholastic UK Ltd.
  • Scholastic India Ltd.
  • TeachersPayTeachers.com (a recent acquisition)[3]

[edit] Selected list of publications

[edit] Scholastic Productions

Scholastic Productions is a production company that produces such shows like Charles in Charge, Clifford the Big Red Dog, Clifford's Puppy Days, The Magic School Bus, Goosebumps, and Maya & Miguel.

[edit] Book Clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school.

Book clubs are arranged by age/grade:

  • Honeybee -- 2-4 year olds
  • Firefly -- Preschool
  • Seesaw -- Kindergarten and Grade 1
  • Lucky -- Grades 2 & 3
  • Arrow -- Grades 4, 5, & 6
  • TAB -- Grades 7 and up

In Australia it is Wombat for preschoolers and kindergarteners Lucky for kids that are around 5-7 Arrow for 7-9 Star for around 10 and up And there are also various other holiday special issues such as summer fun etc.

Scholastic also offers a host of specialty book club fliers including Club Leo (Spanish language for grades K-8), and Click (Computer games and media for all ages).

Scholastic typically offers participating schools and classrooms 1 "point" for every dollar (or local unit of currency) of products ordered. Additional points may be earned during special promotion times, such as the beginning of the school year. Points may then be redeemed for books and school supplies at a rate of approximately 20 points to the dollar. At minimum, schools earn 5% of book orders in free products. With special promotions, return rate can be higher (15–100%).

[edit] Going Green

Under the guidance of the Rainforest Alliance and other environmental groups, 30 percent of the publication paper Scholastic buys will be Forest Stewardship Council-certified within five years. A quarter of the paper it uses also will be recycled, with 75 percent being post-consumer waste.

The company bought 95,000 tons of paper in fiscal year 2007. Only 4 percent of that was FSC-certified, and 11 percent contained post-consumer waste fiber.

Scholastic's new website geared toward children is called Scholastic ACT GREEN! It includes interactive feature to allow children to create e-cards, "green" plans and earn "green" points.

"Our five-year goals for FSC-certified and recycled paper purchases are ambitious but achievable and important," said Maureen O'Connell, Scholastic’s chief financial officer and chief administrative officer.

O’Connell added that Scholastic set records last year with the printing of the seventh Harry Potter book on environmentally sound paper. The company also plans to use practice green building principles in the construction and maintenance in its headquarters and other buildings.

[edit] Scholastic Parents Media

Scholastic Parents Media is a division of Scholastic Corporation. In addition to publishing Scholastic Parent & Child Magazine, the group also specializes in online advertising sales and custom programs designed for parents and children ages 0–6.[4]

Some of Scholastic Parents Media's corporate partnerships for print, online, and custom in 2007 and 2008 include:

  • Procter and Gamble
  • Toys 'R Us
  • Barilla
  • Kimberly Clark
  • Merck
  • Disney
  • Johnson & Johnson
  • AstraZeneca
  • Target
  • Publix

[edit] Criticism

Scholastic has been criticized for inappropriately marketing to children. A significant number of titles carried have strong media tie-ins and are of relatively low literary and artistic merit.[5]

[edit] See also

[edit] References

  1. ^ Corporate profile on Yahoo!
  2. ^ About Scholastic People And History
  3. ^ About Scholastic: News
  4. ^ Parent & Child Magazine | Scholastic.com
  5. ^ The Boston Globe

[edit] External links

Coordinates: 40°43′27″N, 73°59′54″W

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