Saying Yes to Japan

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Saying Yes to Japan: How Outsiders Are Reviving a Trillion Dollar Services Market (ISBN 1932234187) is a book about how foreign entrepreneurs take advantage of service sector inefficiencies in Japan to create successful businesses.

Published in English by Vertical and in Japanese by Nihon Keizai Shimbunsha, [1] the book provides cases of what its authors call “cultural arbitrage”—detailing how entrepreneurs from China, India, the U.S. and elsewhere take service methodologies proven effective in their home markets and apply them successfully in Japan.