Saturn (store)

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Saturn store in Hamburg at night
Saturn store in Hamburg at night

Saturn is a German chain of electronics stores, now found in several European countries. Saturn sells household appliances, home entertainment, and media such as CDs and DVDs. With Media Markt it constitutes MediaSaturn Holding, owned by the German retail trade company METRO. It is known for its slightly coarse German-language advertising slogan "Geiz ist geil!" ("Stinginess is cool!" in English; geil can also mean "horny").

With around 128 stores Saturn is one of the big players in German electronics retail business. It also has 11 stores in Austria, 12 in Poland, 4 in Hungary, 8 in Spain, 11 in Italy, 25 in France, 2 in Belgium and 4 in the Netherlands.

In 2003 Saturn and Apple Inc. signed a contract for a "store-in-store" concept, allowing consumers to purchase Apple products in special sections of some branch stores.

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