Sao Penza
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The Sao Penza was a car sold in the United Kingdom in the early 1990s by Automotive Holdings, a subsidiary of Mazda Cars Ltd, the official UK importer. It was simply a rebadged version of the Mazda 323, imported from South Africa, where the 1985 model was still assembled by Samcor (now Ford Motor Company of South Africa.) Both saloon and hatchback versions were available with a fairly basic specification.
It undercut the Mazda by nearly GBP2000, but owing to the dated design and unknown brand, it was dropped after only a few years on the UK market.
It served as a welcome alternative to working class families on a budget, but could not gain acceptance among this typically conservative market segment.
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