SAO (biscuit)

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SAO biscuits are a savoury cracker biscuit that was launched in Australia in 1906 by William Arnott Limited. The term SAO was trade marked in 1904.[1]

The origin of the name of these biscuits is unknown, however there are many myths in regards to this.

SAOs were also one of the first biscuits to be heavily advertised in magazines and newspapers in the early part of the 1900s. In the 1960s, the famous SAO song was launched. SAOs light texture is achieved by rolling the dough into thin sheets, then carefully layering it to give distinctive bubbles and crumbs.

SAOs are a great light snack, and are commonly eaten topped with butter/margarine and Vegemite. They also have the benefit of not being as salty as other comparable products, such as Ritz crackers, or Salada crackers.

Traditionally, Arnott's delivery vans have had number plates (license plates) in the range SA 0nn in recognition of the SAO brand.

[edit] References

  1. ^ National Archives of Australia: Patent Office; A11708, Applications for Registration of Trade Marks, 1904, 3987, Application for Trade Mark titled SAO in respect of biscuits - by William Arnott Limited.

[edit] External links