San Miguel Beer Division
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- For the basketball team, see San Miguel Beermen.
| San Miguel Beer Division | |
|---|---|
| Location | St. Francis Street, Ortigas Center, Mandaluyong City, Philippines |
| Owner(s) | Various (including the Church and the Government of the Philippines) |
| Year opened | 1890 |
| Active beers | |
| San Miguel Pale Pilsen | German pilsener |
| San Mig Light | Light lager |
| San Miguel Premium Lager | American macro lager |
| San Mig Strong Ice | Ice beer |
| San Miguel Super Dry | American macro lager |
| Gold Eagle Beer Mucho | American macro lager |
| Red Horse Extra Strong Beer | American malt liquor |
| San Miguel Draft Beer | American malt liquor |
| San Miguel Bittersweet | English bitter |
| Blue Ice | Ice beer |
| San Miguel Dark Beer (Cerveza Negra) | Euro dark lager |
| Valor (China) | |
| Valor Light (China) | Light beer |
| Dragon (China) | |
| Blue Star (China) | |
| Anker Bir (Indonesia) | Czech pilsener |
| Anker Stout (Indonesia) | English stout |
| Batavia (Indonesia) | |
San Miguel Beer Division (SMBD) is a division of San Miguel Corporation, the largest food and beverage company in Southeast Asia.[citation needed] SMBD manufactures and distributes San Miguel Pale Pilsen, the leading beer in the Philippine and Hong Kong markets.[citation needed]
San Miguel also produces a wide range of beverage products that are market leaders in their respective product categories.
[edit] Overseas and local operations
J. Boag & Son, the Australian brewer, was previously owned by San Miguel but was sold to Lion Nathan in November 2007. In the Philippines, SMBD has a 90% market share in the beer market.[citation needed] Its closest rival is Asia Brewery, with local brand Beer na Beer and licensed brands Colt 45 and Lone Star. In Hong Kong, it garnered 24% share as it is more affordable compared to European rivals.[citation needed]
San Miguel is also produced in Nepal through a licensing agreement. San Miguel Beer Division also brews Miller Genuine Draft and Löwenbräu beers under license.
On May 12, 2008, San Miguel Beer Inc. (stock symbol: SMB), was listed on the Philippine Stock Exhange (PSE). Its first issue of stocks began trading publicly.[citation needed]
SMBD has facilities in China, Vietnam, Indonesia and Thailand.
[edit] Trivia
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- San Miguel Pale Pilsen is featured in the anime feature Ghost in the Shell. The movie has scenes wherein Batou (one of the main characters) drinks a can of San Miguel Beer, which was recreated onscreen faithfully to its real life appearance.
- During the Japanese era, and Andres Soriano was in America with the exiled Commonwealth Government, San Miguel became the Balintawak Beer Brewery, funded and supported by the Japanese until the liberation. Andres Soriano ordered the beer to be consumed by the Americans and the Filipinos to the last drop rather than be labeled under the name San Miguel.
- People in Hong Kong often assume San Miguel Pale Pilsen is brewed locally (although it does have a brewery factory there).
- San Miguel in Spain has the same origins as San Miguel in the Philippines. However, since 1953 the brewery in Spain has been under separate ownership and no longer has any connections with San Miguel Corp. Philippines. The beer in Spain is brewed by San Miguel Fábricas de Cerveza y Malta S.A., part of the San Miguel-Mahou group.
- San Miguel has a cult following in the United States, especially among Filipino balikbayans.
- In the movie Shaolin Soccer, Fung is drinking a can of San Miguel Beer when he meets Steel Leg for the first time.
- Latest commercial endorsers of San Miguel Beer include Kris Aquino, Manny Pacquiao, Erik Morales, and Jet Li.
- In the Philippines, Hong Kong, and Korea 'white label' San Miguel is available. However in other areas, only the 'gold label' is available. Gold label is a gold colored paper label, while white label is painted on white lettering. SMC has started shipping the gold paper labeled bottles, at least in Manila and is rumored to be phasing out the white versions.
- San Miguel Beer Division held a 3-day drinking contest in Makati, Philippines. The winner of this 1994 drinking bout is no other than 20 year old Carlo Decena Bilbao, who still holds the record of 83 bottles of pale pilsen. Take note, this was all consumed without the use of his hands. He would simply pick up the bottle with his mouth and start pounding one after the other. The second placer for this event was no other than the German Gulper himself, Roland Hiitzer, who downed 15 pilsens.
