Samuel Candler Dobbs

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Samuel C. Dobbs (Samuel Candler Dobbs), president ^[1] and chairman of The Coca-Cola Company, from 1919 to 1922.^{[citation needed]}

Dobbs was born in 1869 in Georgia. He was the son of Harris Henry Dobbs, ^[2] and cousin of Asa Griggs Candler, founder of The Coca-Cola Company.^[1]

Dobbs began his career as an Atlanta-based Coca-Cola salesman, during which he persuaded Joe Biedenharn of the Biedenharn Candy Company to set up a Coca-Cola dispenser in this store and order the beverage on a regular basis, thereby fueling sales and recognition of the Coca-Cola name.^[3][4] Dobbs later became the company's sales manager and president.

In 1909, Dobbs became president of the Associated Advertising Clubs of America^[5], now the American Advertising Federation (AAF)^{[citation needed]}, and began to make speeches on the subject. In 1911, he was involved in the adoption of the “Ten Commandments of Advertising"^{[citation needed]}, one of the first codes of advertising developed by groups of advertising firms and individual businesses. He is credited with beginning the “truth-in-advertising” campaign that led to the creation of the Better Business Bureau.^{[citation needed]}

In January 1939, Dobbs made a $1,000,000 unrestricted gift to the Emory University.^[6] Several endowed chairs are named after him.^{[citation needed] [7]}

[edit] References

1. ^ ^{a b} -- Monday, Nov. 13, 1950 -- Page 1. Time (Nov. 13, 1950). Retrieved on 2007-01-13.
2. ^ Gathering Leaves - A Family History Encyclopedia - Person Page 19. Retrieved on 2007-01-13.
3. ^ Joe Biedenharn & Coca-Cola. The Biedenharn Museum & Gardens. Retrieved on 2007-01-13.
4. ^ New and Improved: The Story of Mass Marketing in America. Business Week.
5. ^ Samuel Chandler Dobbs (1868-1950). Inducted 1953. Retrieved on 2007-01-13.
6. ^ Chapter 3: The war and the post-war years: Start of the doctoral program, 1940-50. History of Emory. Retrieved on 2007-01-13.
7. ^ Chapter 7: The recent years; the Emerson Center; Cherry Logan Emerson Hall, 1983-2001. History of Emory. Retrieved on 2007-01-13.