Image:Sam Kekovich ad.JPG

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Sam_Kekovich_ad.JPG‎ (318 × 224 pixels, file size: 22 KB, MIME type: image/jpeg)

[edit] Summary

Sam Kekovich in advertising lamb for the Australian marketing organisation, Meat and Livestock Australia, in the lead-up to Australia Day 2006.

I believe this screenshot from http://www.mla.com.au is fair use for the purpose of social comment. Peter Ellis 04:39, 26 January 2006 (UTC)

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[edit] Rational-tag madness

After an attack of "rational tag madness" from User:Rettetast, I have added further use and rational(e) tags.

Non-free / fair use media rationale for Sam Kekovich
Description	Meat & Livestock Australia Limited - "Lamb marketing"
Source	current (2007) site for former (2006) screenshot
Article	Sam Kekovich
Portion used	The portion used is two paragraphs of the original text and a screen resolution image, being a small part of the web page. The campaign's tongue-in-cheek nature is evident from the section used.
Low resolution?
Purpose of use	The campaign's effectiveness, and tongue-in-cheek nature, has been recognised internationally and nationally by numerous awards, including from the Cannes Lions International Advertising Festival and Advertising Federation of Australia (AFA). The image directly illustrates how Kekovich's irreverent nature and public image has been effectively used by an advertiser to raise and further imprint both the product's and the person's public image.
Replaceable?	The image is no longer available. It is irreplaceable.
Other information	(optional variable, can be left out)

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File history

Click on a date/time to view the file as it appeared at that time.

	Date/Time	Dimensions	User	Comment
current	04:39, 26 January 2006	318×224 (22 KB)	Peter Ellis (Talk \| contribs)	(Sam Kekovich in advertising lamb for the Australian marketting organisation, Meat and Livestock Australia, in the lead-up to Australia Day 2006. I believe this screenshot from http://www.mla.org.au is '''fair use''' for the pur[po)