Talk:Sales management

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sales management is an important part of business enterprise. Comment

I find the first sentence confusing. “Unfortunately, when the business is growing, customers need more products, service and customization, this individual activity oriented approach can become a barrier for sales to grow because unfocused and uncoordinated activity decreases effectiveness.” First, there is nothing unfortunate about a growing business. Second, there seems to be an implication that the business is growing but sales effectiveness is decreasing. How can this happen? A key metric of business growth is Revenue. If the business if growing, revenue is growing. By definition the sales function generates the revenue for the business. This seems to suggest that revenue is driving sales when the reality is opposite viz. sales drives revenue. If a business finds that demand is growing more rapidly than the ability of the Sales function to address it then the problem is that the company has not implemented a Market Appropriate sales strategy. --Waynegillikin (talk) 15:38, 20 February 2008 (UTC)