Sally's Apizza

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Sally's Apizza on Wooster Street in New Haven, Connecticut

Sally's Apizza is a popular and well-known pizzeria in the Wooster Square neighborhood of New Haven, Connecticut.

Sally's serves New Haven-style thin-crust apizza, which is baked in coal-fired brick ovens. By default, a New Haven pizza is a "plain" pizza topped with only tomato sauce, garlic, and hard cheeses. If you want mozzarella cheese - or any other toppings - you have to ask.

Sally's opened at 237 Wooster Street in 1938 by Sal Consiglio, where it still operates today under the management of the Consiglio family, namely Sal's wife Flo. Sal Consiglio was the nephew of Frank Pepe, the owner of Frank Pepe Pizzeria Napoletana, another Wooster Street pizza establishment. Sally's and Pepe's have a long rivalry and pizza fans are divided over which serves the better pizza. Sally's pizza tends to have a somewhat thinner and more tender crust than Pepe's.

Sally's is a small restaurant and New Havenites will cheerfully wait in line outside the restaurant for hours in all kinds of weather. Having to wait to be seated is almost as much of a New Haven tradition as the pizza itself. Sally's is considered a major tourist attraction in New Haven, and has been featured in the Doonesbury cartoon strip. Sal Consiglio's brother Tony Consiglio was Frank Sinatra's personal assistant for many years. Sally's walls have many photographs of Sinatra and Tony at Sinatra's height of popularity. There is also a gold record album from New Haven native Michael Bolton thanking Sally's in the liner notes.