SAFM

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This article is about a regional radio station in Australia. For the national radio station in South Africa, see SAfm.
SAFM
Broadcast area Adelaide
Slogan Adelaide's #1 Hit Music Station
Frequency 107.1 MHz FM
First air date 1980
Format Pop, Rock, Dance
Owner Austereo Today Network
Website www.safm.com.au

SAFM (call sign: 5SSA) is a commercial FM radio station in Adelaide, Australia, primarily targeted at those in the 16-35 age group. It is part of the Austereo radio network and broadcasts on 107.1 MHz.

Contents

[edit] History

The station commenced broadcasting in 1980, on the frequency of 107.5 MHz, with a callsign of 5SSA and an on-air ID of "Double SA-FM". It was the first commercial radio station to broadcast on the FM band in Adelaide. Initially SA-FM was somewhat of a fringe operation, hampered largely by the fact that many houses, and more importantly most contemporary cars, did not have the ability to receive FM radio broadcasts.

Later, it changed its name to "SAFM", and altered its frequency slightly to 107.1 MHz. A second frequency, 91.1MHz, was added as what was the first of many repeater frequencies in Adelaide, required due to Adelaide's sometimes problematic television and radio reception idiosyncrasies.

Prior to the commercial introduction of the Compact Disc audio format to the Australian market, SAFM obtained one of the first Sony CD consumer players, which was used on-air for demonstrating this new format to the public.

Throughout the late 1980s, most of the 1990s and the early 2000s, it was the highest rating station in Adelaide; in 2005, however, it dropped back to third position, behind talk station FIVEaa and music station Mix 102.3.

In November 2003 SAFM changed from CHR/Pop Hits to a Classic radio format eventually SAFM and Triple M Adelaide Adelaide changed back their original formats in December 2005.

[edit] Current programmes

[edit] Weekdays

[edit] Weekends

  • Saturday Mornings - Best of Hamish & Andy
  • Saturday afternoons - Various DJs (including Rohan "Brownie" Brown and Andrew "Bucklow" Bucklow )
  • Saturday 5pm - 9pm - The Hot Hits
  • Sunday 8am - 12noon - Take 40 Australia with Andrew G
  • Sunday 6pm - 10pm - American Top 40 with Ryan Seacrest
  • Sunday 10pm - 12am - Australian First

[edit] Current executive team

  • CEO - Michael Anderson
  • GENERAL MANAGER - Max Maynard
  • EXECUTIVE ASSISTANT - Emma Collins
  • SALES DIRECTOR - TBA
  • FINANCE MANAGER - Grace Pelle
  • PROGRAM DIRECTOR - Craig Bruce
  • TECHNOLOGY MANAGER - Michael Cooper
  • NEWS DIRECTOR - Monique Crichton
  • PRODUCTION MANAGER - Bryce Parker
  • PROMOTIONS DIRECTOR - Jodie Cairns

[edit] See also

[edit] External links