Sabritas
From Wikipedia, the free encyclopedia
| Sabritas, S. de R.L. de C.V. | |
|---|---|
| Type | Subsidiary of PepsiCo |
| Founded | 1943 |
| Headquarters | Mexico City, Mexico |
| Products | Snack food |
| Website | sabritas.com.mx |
Sabritas is a Mexican snacks company
Contents |
[edit] History
Sabritas was founded in 1943 by Pedro Marcos Noriega as Golosinas y Productos Selectos in Mexico City. It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based. The name is a contraction of Sabrosas Botanitas, which means Tasty Snacks in Spanish.[1]
In 1966, one year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was acquired. It started modernizing its processes and expanding its retail channel.
[edit] Present Day
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips.
It has also several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.
[edit] Alegro Internacional
In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El maguito sonrics) and its pretty popular among kids. The brand was so successful that later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.
