São Paulo Fashion Week

From Wikipedia, the free encyclopedia

This article does not cite any references or sources. (April 2008) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

The Sao Paulo Fashion Week (SPFW) is a fashion event, held in Sao Paulo. It began in 1996, when the event was known as Morumbi Fashion Brazil. He won the current name in January 2001, in its tenth Edition. During this time, designers, producers, models, sponsors, weaving, journalists, agencies, industries and technicians are profissionalizaram and gained space in the area. Therefore, this event of fashion today is the most important in Latin America and appears among the major fashion weeks in the world, next to Paris, Milan, New York and London. Besides structuring whole textile industry of the country, the event has been marked by campaigns for hunger, for the prevention of cancer and Aids, recycling of waste, education and many others.

It was in 1995 that the Morumbi Fashion sacudiu the world of Brazilian fashion. In the beginning, they were four parades daily with audience of 300 people. During this period there were tops Gisele Bündchen, Isabeli Fontana,Ana Claudia Michels among others. Today, all with career and international fame. Many names of designers despontaram at that time also, as Ricardo Almeida, Reinaldo Lourenço, Ronaldo Fraga and was in that period that international brands such as Chanel, Versace, appeared in Brazil. That brought a significant change to the parents and their textile industry. Acirrados the opening of imports of the Collor government business owners were forced to invest in technology, machinery and labour-Expert, to compete with the foreign market that grew in Brazil.

Some new faces were a projection of their careers through this event. This is the case of Rhaisa Batista and Emanuela de Paula.

Today's event happens twice a year, one in January, featuring a collection of winter and another in July, with a collection of summer. In these ten years, the investments grew from 600 thousand reais in its first issue, to more than five million last year. It increased from 21 to 46 participants and their audience also grew, now are more than 100 thousand people who visit the event against thirty thousand in 1996.