Rythu bazaar
From Wikipedia, the free encyclopedia
Rythu bazaar is a farmers' market in Hyderabad, India. It is run by the Government of Andhra Pradesh for small farmers with small landholdings.
The first market started in January 1999 during the regime of Chandrababu Naidu, then Chief Minister of Andhra Pradesh.
[edit] The model
In this market, farmers bring vegetables and sell directly to the consumers, thereby eliminating middlemen. who were exploiting both farmers and consumers alike. Thus the produce available is economical and farm fresh. It is cultivated on the farmer's yard. It has helped in reduction of prices in other vegetable markets and vendors.
The farmers are greatly benefited by this kind of business since they sell directly to the customers and do not pay any commission to the agents. The customers are also happy to get good quality produce at best prices. Thus they have become popular, creating a demand for the produce of small farmers.
It caught on well and the demand for such markets in Hyderabad increased.
[edit] Locations
There are about 9 rythu bazaars in Hyderabad and Ranga Reddy Districts they are: Kukatpally (KPHB colony), Alwal (near flyover), Mehdipatnam (crossroads), Kothapet (main road), Vanasthalipuram, Erragadda and Qutubullapur.
