RSA Insurance Group

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RSA Insurance Group plc

Type	Public (LSE: RSA)
Founded	1996
Headquarters	London, England, UK
Key people	John Napier, Chairman Andy Haste, CEO
Industry	Insurance
Revenue	£5,837 million (2007)
Operating income	£814 million (2007)
Net income	£628 million (2007)
Website	www.rsagroup.com
MORE TH>N is part of Royal and SunAlliance

RSA Insurance Group plc (LSE: RSA) is a British general insurance company which rebranded under the RSA brand in April 2008. The company formally changed its name from Royal & Sun Alliance Insurance Group plc on 20th May 2008.

The company was formed following the merger of Sun Alliance and Royal in 1996, and the acquisition of AMEV in 1997. Sun Alliance was itself a product of the merger of several insurance companies during the 20th century, including The Sun, the Alliance Assurance, Phoenix Assurance, Century Insurance, The London Assurance, National Vulcan etc. It is the oldest general insurer still operating under part of its original name at the time of its foundation; The Sun opened for insurance business in 1710.

RSA provides insurance products and services to over 20 million policyholders. It has the ability to write business in 130 countries and has direct operatations in 27 countries.

COUNTRIES WITH A RSA INSURANCE GROUP LOCAL OFFICE

United Kingdom
Republic of Ireland
Argentina
Bahrain
Brazil
Canada
Peoples Republic of China
Chile
Colombia
Denmark
Egypt
Hong Kong SAR
Template:Country data IOMIsle of Man
Template:Country data JERChannel Islands
India
Italy
Latvia
Lithuania
Malaysia
Mexico
Netherlands Antilles
Norway
Oman
Saudi Arabia
Singapore
Sweden
United Arab Emirates
Uruguay
Venezuela

It is the 2nd largest general insurer in the United Kingdom with its headquarters in the City of London in Leadenhall Street (UK) and Fenchurch Street(Global), and other key UK offices in Horsham and Liverpool. RSA, including its More Th>n brand announced itseld as the first carbon neutral insurance company in the UK on December 2 2006.

RSA owns the successful More Th>n direct car, home, pet and travel insurance brand in the United Kingdom, recognised widely for its former Lucky The Dog advertisements and its current MORE IS... campaign. More Th>n also sells van, business car, shops and offices and business insurance through its More Th>n Business operation.

It also has major operations in Scandinavia including the Codan and Trygg Hansa brands, and Canada. It was the first foreign insurance company allowed to conduct business in China in the 1990s.

It is listed on LSE and formerly the NYSE, although in late 2006 it was delisted from the NYSE due to the sale of all of its United States operations. RSA's formal exit from the USA was announced on 5 March 2007, following unsuccessful legal challenges to the sale in the courts of Delaware, USA.

The company is a component of the FTSE 100 Index, as one of Britain's 100 most valuable publicly-traded companies listed on the London Stock Exchange.

The current CEO of the Company is Andy Haste; in 2006, he was voted as The Independent newspapers' City businessperson of the year in the insurance sector. Mr Haste was commended by City analysts for turning the insurer into a profit making venture. The company announced that it would rebrand as RSA in April 2008.