RPA (Rubin Postaer and Associates)

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RPA
Type Advertising and Marketing Agency
Founded 1986
Headquarters Santa Monica, CA
Key people Gerry Rubin, Larry Postaer
Employees 500
Website rpa.com

RPA is a full-service, independently-owned advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates[1]. RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown[1].


Services available in their Santa Monica headquarters include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.


Long-known for its relationship with American Honda Motor Company, Inc., RPA billed in excess of $1 billion dollars in 2007 [2]. RPA also ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005)[3].


Contents

[edit] Clients

Acura

Bosley (search marketing)

California Thoroughbred Racing

Honda Automobiles

Honda Corporate

La-Z-Boy

Lenox Financial Mortgage (media)

MGM (media)

Mandalay Bay Resort and Casino

Pharmavite's SOYJOY

Pentax

Zatarain’s (media)

[edit] Recent Awards and Recognitions

2007 Bronze Jay Chiat Planning Award [4]

2006 OMMA Creative Agency of the Year [5]

2006 Webby award Honoree [6]

2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005) [7]

2006 Yahoo! SearchLight Award [8]

2006 Yahoo! Big Idea Purple Chair [9]

2006 “Best in Show” IAB/Adweek (MIXX) Awards [10]

2006 “Gold” IAB/Adweek (MIXX) Awards [11]

2006 Creative Media Awards- Television [12]

2006 Creative Media Award- Search Marketing [13]

[edit] Notable Campaigns

Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?” [14]

Honda Accord- An Accord hangs in a gallery like a painting. [15]

Honda Odyssey- Launch campaign featuring pop artist Keith Haring [16]

Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp. [17]

Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs. [18]

Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan. [19]

Honda- People who look like their Honda vehicles are showcased. [20]

ampm Convenience Store- Campaign centered around the slogan, “Too Much Good Stuff.” [21]

Honda Element and Friends- Honda Element traits are likened to unusual animals. [22]

Honda Element and Friends- Gil the Crab tries to save his job through mySpace [23].

Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour. [24].

[edit] Notes and references

  1. ^ a b According to RPA's official website[1]
  2. ^ {{cite news|title= Adage Data Center | publisher= Adage | url =http://adage.com/datacenter/datapopup.php?[[article_id=116378}}
  3. ^ {{cite news|title= Adage Data Center | publisher= Adage | url =http://adage.com/datacenter/datapopup.php?[[article_id=116378 }}
  4. ^ "Brand Strategists Planning", Brand Strategists url=http://brandstrategists.blogspot.com/2007/08/jay-chiat-planning-awards-announcement.html. 
  5. ^ "MediaPost", Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=53197&Nid=%3C:NewsLetterId:%3E&p=%3C:id:%3E. 
  6. ^ "Webby Awards", Webby Awards url=http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=126. 
  7. ^ "Ad Forum RPA", Adforum url=http://www.adforum.com/preview/subscriber/awards.asp?ID=5335&TDI=AGvtUEn8&orderby=&page=1. 
  8. ^ "Ad Forum RPA", Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  9. ^ "Ad Forum RPA", RPA Press Release url=http://www.rpa.com/subsections/press.html?section=2006&id=yahoo%21bigideachairfinalrelease. 
  10. ^ "Ad Forum RPA", Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  11. ^ "Ad Forum RPA", Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  12. ^ "Ad Forum RPA", Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  13. ^ "Ad Forum RPA", Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  14. ^ "Gladwell", Gladwell. 
  15. ^ "New York Times", New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260. 
  16. ^ "New York Times", New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260. 
  17. ^ "New York Times", New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260. 
  18. ^ "New York Times", New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260. 
  19. ^ "New York Times", New York Times url=http://query.nytimes.com/gst/fullpage.html?res=990CE7DE143AF937A25753C1A96E958260. 
  20. ^ "imedia connection", imediaconnection url=http://www.imediaconnection.com/content/2848.asp. 
  21. ^ "High Beam", High Beam url=http://www.highbeam.com/doc/1G1-57066102.html. 
  22. ^ "imedia connection", imediaconnection url=http://www.imediaconnection.com/content/7394.asp. 
  23. ^ "Mediapost", Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50248. 
  24. ^ "Mediapost", Mediapost url=http://www.google.com/adwords/gadgetads/success/honda.html. 

[edit] External links