Royal Flora Ratchaphruek
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The Royal Flora Ratchaphruek was a flower festival held November 1, 2006, to January 31, 2007, in the Thai city of Chiang Mai that drew 3,781,624 visitors. It was one of the grand celebrations being hosted by the Royal Thai Government in honor of King Bhumibol, the world’s longest reigning monarch.
The Ratchaphruek (Cassia fistula L.) or Golden Shower Tree is the national flower of Thailand. It is also named "Khun" or "Chaiyaphruek". The reason that the Ratchaphruek is used to symbolize the nation lies in color: its yellow blossoms match the yellow of Buddhism; furthermore, the Thai people regard yellow as the color of the King as well. Moreover, all golden shower trees bloom at the same time; this unity in flowering is felt to reflect the unity and identity of Thais.
The event was located in 80 hectares of land at the Royal Agricultural Research Center in Mae Hia sub-district, Mueang district, Chiang Mai Province in northern Thailand. The 92 days of the expo featured 30 international gardens reflecting nations such as Japan, South Korea, Belgium, Netherlands, South Africa, and Canada; more than 2.5 million trees of 2,200 species of tropical plants and flowers are presented to the world in this exhibition. The AIPH, the Association of International Horticultural Producers, gave this expo A1 status, its highest level; such an exhibition occurs only once a year throughout the world. In addition, a host country can only hold one such exhibition once a decade.
The festival included many highlights to attract tourists:
- Gardens for the king There were two features in this zone: one was International gardens, which were presented by 30 participating nations and covered 21,000 square meters; the other was Corporate gardens, which covered 27,475 square meters, and were presented by both Thai state enterprises, and domestic and international major corporations.
- Hor kham Royal Pavillion This building featured Lanna architecture, the architectural style of northern Thailand; inside, visitors saw pictures of King Bhumibol's works and his dedication.
- Thai Tropical Garden The enormous 100,000-square-meter garden showcased the diversity of tropical horticulture: fruit varieties, plants, flowers, herbs, and rare plants.
- Expo Plaza This was the focus of the exposition's fun-filled activities, amenities, and services. Visitors were able to purchase products from the Royal Projects and authentic local products from Chiangmai such as handicrafts, paper umbrellas, and souvenirs.
- Cultural shows A total of 45 cultural shows from various regions of Thailand were performed here, including traditional music and dance. In addition, cultural performances from other nations were presented in this place.
The Thai government had expected an average of 20,000 visitors per day, with over 100,000 visitors on a crowded day, and 3 million visitors in total to attend the Royal Flora Ratchaphruek 2006. At the exposition's conclusion, organizers claimed that the exposition had injected 27 billion baht into the regional economy.
The Thai government has proposed transforming the site of the exposition into a permanent training center. Despite some complaints of corruption and substandard facilities, organizers believed the exposition achieved its goals of promoting tourism and developing Thai horticultural industries1.
1"Expo closes with ceremony of allegiance to His Majesty"
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