Roy Elkins

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Roy Elkins (born in Michigan) is a music technology entrepreneur. Elkins is the Founder and CEO of Broadjam Inc., serving independent musicians and industry giants such as Warner/Chappell, The Academy of Country Music, AMD, Yamaha, Peavey, and others.

Before founding Broadjam, Elkins was the Vice President of Sales & Marketing for Sonic Foundry, and held several Director-level positions with Ensoniq.

[edit] Career

Roy Elkins, CEO of Broadjam

Roy began his career as a starving musician, playing the Hammond organ and early synthesizers in bands around the Midwest while in his teens and twenties. After struggling through several Midwestern winters, he decided to move south to Memphis, home of the Blues, under the pretext, "If I'm going to starve, I'm going to starve and be warm doing it." Shortly after moving to Memphis, he secured a job with Amro Music and soon became the top keyboard salesman in the company's five-store chain. He was recruited by Ensoniq, a Philadelphia-based manufacturer of synthesizer and digital sampler technology. Elkins relocated to Washington, D.C. to work in the largest musical instrument store in the world where he acquired large market experience. He became Ensoniq's top salesperson and was subsequently promoted into a director position tasked with creating Ensoniq's sales training program. During his ten years as a director for Ensoniq, he traveled all over the world and ran several departments in the company including, Training, Marketing, Media Production, and Artist Relations.

Elkins joined the fledgling Sonic Foundry in 1997 as Vice President of Sales & Marketing. Roy was responsible for raising sales revenues from $1.5 million to $20 million in two-and-a-half years. He started with a sales and marketing staff of five at Sonic Foundry and built the department into a team of sixty. Roy also successfully managed worldwide operations, including the establishment of an office in Amsterdam. Elkins was also responsible for managing the "road show" for Sonic Foundry's successful public offering.

[edit] Broadjam

Roy left Sonic Foundry in September, 1999 to pursue his dream of songwriting. After briefly exploring the music publishing world, he identified a hole in the music industry and, thus, Broadjam was born. Broadjam provides technology services to publishing, record companies and musicians alike. Broadjam's "Pro Services" division has been responsible for digitally encoding and indexing thousands of musical works, such as those of George Gershwin, Usher, Green Day, India.Arie, Madonna, Led Zeppelin. Broadjam's "Consulting Group" customer list includes the Academy of Country Music, Warner Chappell, Huge Universe, Yamaha, DigiTech, Peer Music, Pen Music, Advanced Micro Devices.