Rowntree's Fruit Gums

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Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup and fruit juices.

An advertising campaign for the gums that ran for three years from 1958 included the memorable slogan "Don't Forget The Fruit Gums, Mum".

[edit] See also

  • Joseph Rowntree

[edit] External links