Rollerblade

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This article is about the company and trademark Rollerblade. For the generic skates, see inline skates.

Rollerblade is a type of inline skate. The name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy.[1] Scott and Brennan Olson sold their Minneapolis company and it became Rollerblade, Inc.[2] which has changed hands over time between Nordica, Benetton Group and Tecnica.[3] The Rollerblade trademark has been in use since March of 1983. While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a generic word for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.[citation needed]

This Company is also responsible for the creation of the TRS brand of aggressive rollerskates.

[edit] See also

[edit] Notes

  1. ^ U.S. Patent and Trademark Office (Filed July 15, 1984). Trademark Applications and Registrations Retrieval. Retrieved on 2007-02-25.
  2. ^ Lemelson-MIT (August 1997). Inventor of the Week Archive: Scott & Brennan Olson (spelling corrected per rowbike.com). MIT School of Engineering. Retrieved on 2007-02-25.
  3. ^ Skate Log (February 5, 2003). Benetton Confirms Selling Rollerblade. Retrieved on 2007-02-25. and DSN Retailing Today via Find Articles (March 24, 2003). Rollerblade brand skates over to Tecnica. Retrieved on 2007-02-25.

[edit] External links

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