Rogers Plus
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| Rogers Plus | |
|---|---|
| Type | Division of Rogers Cable Inc. |
| Founded | 1988 |
| Headquarters | Richmond, British Columbia |
| Key people | Chuck van der Lee (President and CEO) |
| Industry | Retail |
| Products | DVD, Video game rental and other Rogers Products |
| Revenue |  $317 million CAD (2004) |
| Owner | Rogers Communications |
| Employees | 4,500 |
| Website | www.rogersplus.ca |
Rogers Plus is the overall banner for the retail operations of the Rogers Cable subsidiary of Rogers Communications. It was formed in early 2007 from the merger of the Rogers Plus chain of telecommunications stores previously operated by InterTAN under licence from Rogers, and the company-owned Rogers Video chain of video stores. Rogers is currently in the process of retiring the Rogers Video and Rogers Wireless brand names from its stores and is re-branding them as Rogers Plus. Rogers Video is the largest Canadian-owned chain of video stores, and 5th largest in North America. It operates over 300 stores, second only to Blockbuster Canada (which has over 400). Rogers stores also provide sales and service for Rogers cable TV, Internet, Home Phone and cellphone service in markets where Rogers offers these products. The chain grew considerably in the 1990s through take-overs of smaller, local chains. For example, in Saskatchewan and Manitoba, Rogers took over the TVS Video Superstore and Family Video (not to be confused with the Saskatoon-based Family Video chain that became VHQ.) chains.
The Rogers Plus stores previously operated by InterTAN are located mainly in shopping malls, as a retail venue for Rogers's communications products. While most Rogers Video locations have been selling other Rogers products for many years, it is not yet clear whether these Rogers Plus locations will begin selling or renting DVDs as well.
Rogers Video has also partnered with ZIP.ca to provide an online DVD rental service, Rogers Video Direct, which allows users to rent online and have DVDs delivered by mail.
In October 2006, Rogers Video announced it would no longer charge late fees for video rentals nor would it charge any restocking fees on videos returned past the due date. Instead, past a certain date (30 days), Rogers will contact the customer and request that they pay the retail price of the item, though they are not obligated to do so. However, in October 2007, Rogers Video announced the return of late fees on select items on the Top 10 list. Customers would pay a dollar less on these movies initially ($4.39, instead of 5.39). If kept for over a day, a charge of one dollar for a maximum of four days (or four dollars) would be charged to the account. This was said to be done in order to encourage people to bring back their movies so that certain popular new releases would be available to others. Because the customer pays one dollar less for these movies, the "Return It Fast For Cash" deal was eliminated. All other movies remain the same as before.
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