Rockcorps

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RockCorps
Type Privately held companies
Founded (2003)
Headquarters New York, New York
Website www.rockcorps.com

RockCorps is a production company with a pro-social twist. RockCorps uses the call to action of: “Give 4 Hours, Get 1 Ticket. ”

Contents

[edit] About

Based in New York and Los Angeles, the company encourages community involvement among youth and young adults through the power of music. People who contribute four hours of community service at one of the company’s volunteer events earn a ticket to one of its exclusive concert events. [1] The volunteer events are all done in partnership with local non-profit organizations. Non-Profit partners in various cities have included: Partnerships for Parks, Social Change Media, Watts Boys and Girls Club, Heal the Bay, Big Kidz and Reynoldstown Revitalization Corporation.

RockCorps’ funding comes from partnering with like-minded brands who are seeking to create innovative marketing programs [2] that inspire social change. Its first nationwide effort was launched in 2005 with partner Boost Mobile [2]. The movement is called Boost Mobile RockCorps (BMRC) and it demonstrates to young people ways in which they can proactively contribute to their neighborhoods and positively transform society without being wealthy or famous.

RockCorps is expanding to the UK in 2008, announcing in April its partnership with mobile operator Orange. The Orange RockCorps program will kickoff in London in late summer/early fall of 2008. The event will be marketed via terrestrial/digital tv, radio, online and outdoor. [3]

In 2006, BMRC released a study that highlights the impact of the program on today’s young people. Findings suggest close to 80% of BMRC volunteers are likely to volunteer again in the future - without a concert ticket.[4] An extension of the program, RockStar, was launched in September 2007. Anyone who does four hours of volunteer work is eligible to participate.

[edit] Leadership

RockCorps was founded by: Stephen Greene (CEO), Grady Lee (COO), movie and video director Chris Robinson, Haley Moffett, Paul Hunter, Toby Garrett and Noel Eisenberg.

[edit] History

RockCorps sprang from the work of the Greenbucks Foundation[5]. Active in the mid- ‘90s, Greenbucks staged its initial free concerts in Telluride and encouraged local residents to clean up the outdoor concert space in order to earn a ticket.

In 2005, the company partnered with Boost Mobile [2], a wireless telecommunications brand dedicated to boosting the lives of today’s youth. In its first year, the Boost Mobile RockCorps movement touched six U.S. cities and had 6,000 volunteers who generated 24,000 hours of service. In 2007, Boost Mobile RockCorps expanded the program to 11 cities and over 15,000 youth.

[edit] BMRC Concerts

2008

June 20, 2008
Los Angeles
Gibson Amphitheatre

Common-- Akon-- Flyleaf-- Three 6 Mafia-- Puddle of Mudd--


2007

October 6, 2007
New York
Radio City Music Hall

Biz Markie-- Hurricane Chris-- Angels & Airwaves-- Nick Cannon-- Yung Joc-- Jus Blaze-- Marley Marl-- Swizz Beatz-- Jadakiss-- Eve-- Keyshia Cole-- Fabolous-- The Red Jumpsuit Apparatus-- Busta Rhymes-- Ludacris

June 9, 2007
 Atlanta
The Fox Theatre

Lil Wayne-- Eve-- Jim Jones-- Nick Cannon-- Questlove-- Young Jeezy-- Rich Boy-- Busta Rhymes-- Rick Ross-- Huey

March 30, 2007
 Los Angeles
Kodak Theatre

DJ Clinton Sparks-- +44-- Young Jeezy-- Korn-- Nas-- The Game-- DJ Quik and AMG-- Rise Against-- Xzibit--

2006

September 23, 2006
New York
Radio City Music Hall

DJ Clinton Sparks-- Nelly-- Panic! at the Disco-- Kelis-- Nas-- T.I.-- Taking Back Sunday-- Fabolous-- Young B-- Young Jeezy-- Paul Wall-- Don Omar-- Papoose-- DJ Webstar

June 16, 2006
Atlanta
The Fox Theatre

Lil’ Jon-- Paul Wall-- Slim Thug-- Jermaine Dupri-- The Game-- Young Jeezy-- Lil Wayne-- Big Boi and the Purple Ribbon All-Stars-- Keyshia Cole-- Young Dro

2005

September 24, 2005
 New York
Radio City Music Hall

Kanye West-- Travis Barker and DJ AM-- Paul Wall-- Faith Evans-- Fat Joe-- Terror Squad-- Fabolous-- The Lox-- Slim Thug-- Young Jeezy- T.I.

[edit] Television Specials

  • Boost Mobile RockCorops Concert – MTV2, 2005, Radio City Music Hall
  • Boost Mobile RockCorps Concert – MTV2, 2006, Radio City Music Hall
  • V-UP, NYCTV, 2006
  • Boost Mobile RockCorps Concert – MTV2, 2007, Kodak Theatre

[edit] External links

[edit] References

  1. ^ Parker-McClain, D. “The Volunteer Ticket”, Pollstar, July 9, 2007
  2. ^ a b c Nagy, E. “People Have the Power”, Billboard, September 8, 2007
  3. ^ Kemp, E. “Orange to offer gig tickets for charity work”, Marketing, April 29, 2008
  4. ^ Andrews, A. “Rock Corps Rocks the Kodak Theater”, Los Angeles Wave, April 12, 2007
  5. ^ Harris, M. “Hard work is music to their ears”, Baltimore Sun, June 25, 2007