Rock and Republic

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Rock & Republic is an American jeans brand founded by fashion mogul Michael Ball in 2002 and now owned by Andrea Bernholtz. Prior to starting the company, Ball was an avid cyclist who gained design experience by creating his cycling team's uniforms.^[1] Rock & Republic is well known for "VB Rocks", a line of "bum"-flattering jeans and casual wear designed by singer Victoria Beckham.

Although best known for its high-end denim wear, Rock & Republic's features clothing lines for men, women and children, including maternity wear, women's shoes and recent introductions of eye wear and handbags.^[2]

Rock & Republic merchandise is carried in Nordstrom, Bloomingdale's, Neiman Marcus, Holt Renfrew, Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols, as well as small boutiques, such as Urban Outfitters, Len Druskin and Electric Ladyland.

The company sponsors a professional cycling team named Rock Racing, which is noted for its constantly changing team kit as well as its Cadillac Escalade team car.