Rock DJ
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A rock DJ (also called an indie DJ) is a disc jockey who plays rock and pop music at nightclubs. Most club DJs specialize in electronic music, using techniques such as beatmatching and scratching to manipulate sound recordings. This type of DJ essentially creates new music through the playback and mixing of pre-recorded media, most often placing focus on the DJ and not necessarily the record that he or she is playing. Unlike electronic club DJs, rock DJs rarely alter the original sound recording made by the artist, placing the main focus on the actual song or artist.
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[edit] Records
Most of the records played by rock DJs are based on rock music, although many other types of genres are incorporated, including pop, soul, electronic, hip hop, and more. Usually they will play well-known hits that are popular on the dancefloor, as well as lesser-known, more obscure records, mainly for the purpose of promoting a new song or artist. The skill of the rock DJ lies in the creation of an innovative playlist during the course of the club night. This is done by finding commonalities and contrasts between the records or artists, such as genre, tempo, beat, background, origin of the record, overall feeling, similar bassline, etc. The overall goal of the rock club DJ is similar to that of the electronic club DJ, to promote good music and keep the dancefloor moving.
[edit] Fame
Most rock DJs are unlike electronic club DJs in that they do not gain fame outside of the cities or towns that they are performing in, due to the shift in focus from the DJ to the record. Those who are well-known usually have previously established fame or status from another musical platform, such as Pulp frontman Jarvis Cocker.