Robert Abel and Associates

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Robert Abel and Associates (RA&A) was a pioneering production company specializing in TV commercials made with computer graphics. Robert Abel's company, RA&A was especially known for their art direction and won many Clio Awards.

Abel and his team created some of the most advanced and impressive computer-animated works of their time, including full ray-traced renders and fluid character animation at a time when such things were largely unknown. A variety of high-profile television ads, graphics sequences for motion pictures (including The Andromeda Strain and Tron), and work on laserdisc videogames such as Cube Quest, put Abel and his team on the map in the early 1980s.

Many people who worked at RA&A went on to other ground-breaking projects, including the founding of Wavefront Technologies, Rhythm and Hues Studios and other studios. Many RA&A people went on to win Academy Awards.

RA&A was on the southwest corner of Highland Avenue and Romaine in the heart of Hollywood, CA. The company was also notable on its work for The Jacksons's 1981 music video for the single, "Can You Feel It".

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