Robeks

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Robeks
Type	Private
Founded	1996
Headquarters	Manhattan Beach, California
No. of locations	140
Website	http://www.robeks.com

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Robeks store on Sunset Boulevard in Hollywood, California

Founded in 1996, Robeks Corporation (Robeks Fruit Smoothies and Healthy Eats), is a smoothie franchiser headquartered in Manhattan Beach, California, and, as of early 2008, it has built a franchisee network of more than 140 stores in 16 states and the District of Columbia. Recently, the franchiser expanded internationally into Ireland. Known for its best-in-class, blended-to-order fruit smoothies, (the 'ideal' meal replacement),Robeks serves healthy food and beverage options to millions of 'guests' annually who seek alternatives to fast-food and who prefer to lead healthier lifestyles.

Robeks smoothies come in a wide range of berry, tropical, exotic and power flavors and, typically, contain 3 to 4 servings of DOLE fresh fruit, flash-frozen to ensure quality and consistency. To promote good health, people need an estimated 9 to 13 servings of fruits and vegetables daily, according to the 2005 Dietary Guideline for Americans. Robeks products brim with no-sugar added fruit, antioxidants, phytochemicals, vitamins, minerals, herbal extracts, soy foods, non-fat yogurts and energizers. A free nutritional boost is included in every smoothie with extra boosts available for a small sum. Boost selections include soy or whey protein, ginseng, fiber, ginkgo biloba, echinacea, creatine, red grape seed extract, thermogenic herbs and more. Nutritional boosts are designed to address a variety of wellness needs from improving energy, immunity and weight loss to memory function, digestion, cardiovascular, joint, bone and eye health.

Robeks also offers fresh juices from apple, orange and carrot to blends with celery, ginger or even spinach. Power shots of green tea and organic wheat grass are popular. In most locations, guests can also enjoy healthy sandwiches, salads, soups, shakes, freezes, energy bowls, power muffins, pretzels and cookies. The company has emerged as a leader in smoothie taste and texture, as well as in the growing field of nutriceuticals or superfood foods such as acai. Robeks' nutritional expert is a respected scientist, pharmacist and wellness advocate at the forefront of new product formulations for consumer health benefits.