Rob Janoff

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The original corporate Apple logo from 1976 to 1999

Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is probably most famous for his creation of the Apple logo.

In 1977, he worked for Regis McKenna as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it. He also created ads and printed materials for Apple. Later he also did design work for both IBM and Intel.

It has also been suggested that the idea for the Apple logo may have come from the story of the death of Alan Turing who was found dead after he had taken a bite of an apple laced with cyanide. Another theory is that the missing bite is a reference to the Fall of Man, representing the acquisition of knowledge.