RMG Connect
From Wikipedia, the free encyclopedia
| RMG Connect | |
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| Type | Relationship Marketing, Advertising |
| Founded | 2002 |
| Headquarters | New York, NY |
| Key people | Philip Greenfield |
| Industry | Relationship Marketing |
| Employees | 750 (2006) |
| Website | www.rmgconnect.com |
RMG Connect is the relationship marketing division of JWT, developing solutions both online and offline in direct marketing, interactive marketing and sales promotion.
RMG Connect currently has more than 750 employees in 25 countries and 31 offices. The current CEO of RMG Worldwide is Philip Greenfield, who also acts as Regional Director of North America.
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[edit] History
rmg:connect was launched as a global network in 2005 by the combining of Connect@JWT, Thompson Connect Worldwide, Digital@jwt and RMG into a single network. They are now known as RMG Connect.
RMG stands for Relationship Marketing Group.
[edit] Customised Connections
RMG Connect's brand strategy is Customized Connections. Customized Connections aim to make consumers feel as though the communications they receive are specially created for them.
[edit] Key Clients
Key clients of RMG Connect offices worldwide include United States Marine Corps., Vodafone, HP, Unilever, HSBC, Shell, Mercedes Benz, Samsung, Nokia, Diamond Trading Company, Nestle, ALDAR, Orascom, and Pfizer.
[edit] Awards
In January 2006, RMG Connect was named #7 on Adweek's annual list of the top 50 Interactive Agencies.
[edit] Services
- Strategy - CRM consulting
- Direct Marketing - acquisition, cross-sell, up-selling, telemarketing, response advertising, niche marketing, loyalty marketing
- Digital marketing - website, extranet, intranet, e-CRM, advertising, email, viral, multimedia
- Data & Analytics - data generation, data management, segmentation & profiling, modelling, targeting, list broking
- Promotional - on and off pack, brand, trade, retail, point of sale
[edit] Offices
[edit] Europe, Middle East and Africa
Throughout Europe, the Middle East and Africa, RMG Connect's offices can be found in Amsterdam, Athens, Brussels, Cape Town, Dublin, Frankfurt, Jeddah, Dubai, Lisbon, London, Madrid, Milan, Paris, Prague, Stuttgart, Vienna, and Zurich.
[edit] North America
RMG Connect's North American offices are located in Atlanta, Chicago, Dallas, Miami, Minneapolis, New York, Toronto and Vancouver.
In 2005, RMG Connect Chicago was given the 2005 Webaward for the Top Consumer Goods site for Kids.IceCream.com.
[edit] South America
RMG Connect's Latin American officers are in Curitiba, Sǎo Paolo and Rio de Janeiro.
[edit] Asia Pacific
In the Asia Pacific, RMG Connect can be located in Hong Kong, Beijing, Bangalore, Chennai, Gurgaon, Mumbai, Singapore, Sydney and Tokyo.
