Ripe TV

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Launched in 2002 by Ryan Magnussen, RipeTV was the first Television On Demand network to offer programming over multiple platforms (e.g. wireless devices, over cable VOD, and over a broadband internet connection). Their target audience is the much sought-after demographic of males age 18-34, and their programming reflects this by engaging their viewership’s notoriously short attention span.

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[edit] Multi-Platform Availability

RipeTV is available to viewers free-of-cost at their broadband internet site: RipeTV. It is also available on cable VOD through Comcast, Time Warner and various other MSOs. RipeTV can also be found on wireless devices like iPods, and on video-capable cell phones. By offering content on demand over multiple platforms, RipeTV is catering to the A.D.D. consumers in the age of digital media.

[edit] Programming

RipeTV is composed of short-form (5 to 15 minutes) programs that appear without traditional commercials, and in non-linear form; they are offered On Demand so that viewers begin and end programs at will. Subject matter is geared toward a masculine audience and includes a number of shows centered on models, extreme sports, cartoons, music, and comedy.

[edit] Connective Advertising

Connective advertising consists of advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers are then charged on a per-view basis making for a uniquely efficient marketing transaction for all parties involved.

[edit] External links