Richmond (cigarette)

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Richmond cigarettes (John Player) are a value brand of tobacco cigarettes re-introduced into UK markets in 2000. They come in the usual varieties (King Size, Smooth, Superking (100mm)) and also a menthol variety. The brand is in competition at the lower end of the market, against value UK cigarette brands such as Mayfair, Sovereign and Park Road.

Richmond's variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively ^[1]. Richmond's occupation of the lower price brackets means however, that it is associated with inferior quality. They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist.