Ricard Gras

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Ricard Gras (Tarragona, Spain 1973) is founding member and director at Inter-Activa, where he generates cross-media projects and works as consultant with digital arts & media companies. Ricard is actively involved in initiatives that advocate the inclusion of audiences in the production/distribution processes and is known for promoting the value of Machinima as an artistic and educational tool *[1].

After completing studies in his natal Spain in 1996, Ricard continued his education in the UK and conducted a research period at Gallery of The Future, where in 2001 he became one of Europe’s earliest adopters of Machinima techniques. In 2004 Ricard studied a Masters in Digital Television Production & Interactive Media and then became Director of Arts & Technology Partnerships.

Ricard’s work aims at investigating the creative uses of technology and examine in which ways new platforms also open up new ways of producing and distributing content. As speaker Ricard has been invited to take part in several festivals, conferences and seminars worldwide. His work at INTER-ACTIVA has also won awards and nominations in different festivals *[2].

Ricard is member of the Bradford Animation Festival’s Advisory Board, content committee member of the Edinburgh Interactive Festival and co-Director of the Machinima Europe Board.