RGX
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RGX is a body spray owned by The Dial Corporation and launched by Right Guard in January 2007.
The product is an attempt by Dial to break in to the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [1][2]
RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life (www.rgxlife.com), followed by television, print, and public relations activities. Television and online banners feature actress Rachel Specter.
[edit] Fragrances
Currently, RGX has five fragrance variants:
- CHILL
- RUSH
- SURGE
- REFRESH
- ICED
