Rethink (record label)
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| Re:Think Records | |
|---|---|
| Parent company | Sparrow Records |
| Founded | 1997 |
| Founder | Charlie Peacock |
| Distributing label | EMI CMG |
| Genre | Pop rock Acoustic Rock |
| Country of origin | United States |
Re:think is an imprint label of under EMI.[1] It has signed several acts, including This World Fair, The Colour[2], Sarah Masen and Switchfoot[3]. Rethink is well-known for supporting the ONE Campaign as well as the lowercase people Justice Fund.[4]
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[edit] History
Re:Think was founded in 1997 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says. [5].
With this vision in place, Peacock signed on and developed upstart acts like Sarah Masen and Switchfoot. However, just before the release of Switchfoot's first record, The Legend of Chin, Re:Think was bought out by CCM industry magnate, Sparrow Records, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman, frontman of the Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general." [6]
[edit] See also
[edit] References
- ^ Rethink.com
- ^ MySpace.com - Rethink - NASHVILLE, US - Rock / Alternative - www.myspace.com/rethinkmusic
- ^ Oh! Gravity by Switchfoot (Recorded by) - ShopCBN
- ^ A revolution in being
- ^ Charlie Peacock: Exhibits Curiosity, Returns to Jazz Roots
- ^ Audience of One
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