Retail broker
From Wikipedia, the free encyclopedia
A retail broker is a brokerage firm that caters to the average investor or, in other words, the retail sector of investors - as opposed to the institutional sector of investors.
Both discount and full-service firms are retail brokers. The majority of brokers who advertise on TV are retail brokers.
A retail broker can also be a commercial real estate broker that focuses on retail tenants and retail developments.
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