Reputation capital

From Wikipedia, the free encyclopedia

Reputation capital is the quantitative measure of some entity's reputational value in some context – a community, or marketplace. In the world of Web 2.0, what is increasingly valuable is trying to measure the effects of collaboration and contribution to community. Reputation Capital is a label given to any attempt to measure this in a comparative way, which is often seen as a form of non-cash remuneration for their efforts, and generally generates respect within the community, or marketplace where the capital is generated.

[edit] Examples

  • Ebay has a seller rating that attempts to represent trustworthiness of a seller. Gürter and Grund 2006 have shown that a negative rating of 1 percent can affect the price of an item by 4 percent
  • Google's PageRank is a measure of popularity of a site, and for individual blogs, gives a rating of this, and as a result, of the blogger themselves.
  • Technorati has an authority rating based on incoming links to blogs that it has found in its Blogosphere
  • This has been then translated more coarsely into a 'A, B, or C-list blogger' rating.
  • Friday Cities is but one of dozens of online communities where users are given points for contributions. The points have tangible value at Friday Cities -- accumulate enough 'Kudos' and you've got free premium membership for a year.

[edit] Theory

An extensive article on Reputation Capital can be found at OpenPrivacy.org which also talks about how such capital can be exchanged.

The Intangible Asset Finance Society [1] proposes that reputation capital (reputation value) is the sum of the value of all corporate intangible assets. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience.

[edit] See also