Regis Cordic

From Wikipedia, the free encyclopedia

Regis John "Rege" Cordic (May 15, 1926—April 16, 1999) was an American radio personality and actor.

His career in entertainment divides roughly in half: from 1948 to 1965, he was the dominant morning drive-time radio host in Pittsburgh, Pennsylvania; from the late 1960s to the mid-1980s, he was a successful voice, television, and film actor in Los Angeles, California.

Contents

[edit] Radio career

Cordic was born in the Hazelwood neighborhood of Pittsburgh and attended Central Catholic High School. He started in radio as a staff announcer and substitute sportscaster at WWSW-AM. When morning host Davey Tyson left the station in 1948, Cordic was one of a number of staffers given the opportunity to replace him. At first a straightforward announcer, Cordic began introducing comedy to his program -- first in subtle ways, such as reading a sports score for "East Overshoe University" along with the real scores, and later by adding a repertory company of supporting comic characters. The morning show, renamed "Cordic & Company," became the most popular in Pittsburgh.

In 1954, "Cordic & Company" moved to KDKA (AM), one of the first times that an American radio station had hired a major personality directly from a local competitor. The show's ratings continued to grow until, at some points, it had an 85 share -- meaning that 85% of all radios in Pittsburgh were tuned to "Cordic & Company" while it was on. By the end of his tenure in Pittsburgh, Cordic was reportedly earning $100,000 a year, a huge sum for a radio host at the time.

[edit] Olde Frothingslosh

One of Cordic's most memorable running gags at both WWSW and KDKA were fake advertisements for "Olde Frothingslosh", "the pale stale ale with the foam on the bottom." The beer was supposedly brewed by Sir Reginald Frothingslosh at Upper Crudney-on-the-Thames. In 1955, Pittsburgh Brewing Company began issuing special Christmas-season cans and bottles of Olde Frothingslosh filled with real beer. The humorous labels changed every year and became favorites of collectors. The brewery released new editions of Olde Frothingslosh even after Cordic left Pittsburgh, continuing until 1982 and then reviving the brand in 1998, and more recently in 2007 (currently available).

[edit] Move to Los Angeles

In 1965, CBS Radio offered Cordic the morning drive-time spot at KNX (AM) in Los Angeles. The spot was being vacated by Bob Crane, who was leaving radio to star in Hogan's Heroes. Cordic accepted the offer in July 1965, but KDKA owner Westinghouse Broadcasting Corporation refused to release Cordic from his contract until it ended in November 1965. KNX's morning ratings dropped precipitously during the four months that the show had no permanent host. They improved somewhat when Cordic arrived, but not enough to offset the drop, and the station switched to an all-news format after 18 months with Cordic as the morning host.

Cordic, still being paid for the remaining time under his KNX contract, studied acting, and began getting television roles. He first appeared on television in The Monkees in 1967 and The Flying Nun in 1968. He had small parts in a few films, but was primarily a television actor. Over the years, he appeared several times on Gunsmoke, and also had roles in Kung Fu, Columbo, Barnaby Jones, The Waltons, and McCloud, among many others. From the late 1970s until 1991, he was heard in cartoon voice roles, starting with The Scooby-Doo/Dynomutt Hour in 1976, and also including Jabberjaw, Spider-Man, The Incredible Hulk, Transformers, and a voice part in the 1977 animated film The Mouse and His Child.

Cordic returned to morning radio for a brief time in late 1981, taking over at oldies station KRLA/Pasadena. He signed on for a year, but left the job after just four months.

None of his four children followed him into performing but the youngest of his three daughters, Claudia, is a well-known fashion designer who had her own line. She now works for Liz Claiborne.

Cordic died in Los Angeles of brain cancer in 1999, one month short of his 73rd birthday.

[edit] Sources

[edit] External links