Recruitment advertising

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Recruitment Advertising, also known as Recruitment Communications, includes all communications used by an organization to attract talent to work within it.

Recruitment advertisements may be the first experience of a company for many people, and the impression they make goes a long way to determining interest in the post being advertised. Recruitment advertisements should have a uniform layout and contain the following elements:

  • the job title heading and location
  • an explanatory paragraph describing the company, including the Employer Brand
  • a description of the position
  • entry qualifications
  • the remuneration package
  • further details and from where application forms may be sought

In the United Kingdom many recruitment advertisements fail to provide all the information listed above and this is frustrating for potential applicants.

Compared to using recruitment consultancies, many organisations find it more cost effective to advertise vacancies themselves or via a recruitment advertising agency who obtain their remuneration via commission from the releavnt media,thus no fees are incurred.

The use of a specialist recruitment advertising agency enables organisations to receive professional advice on media, design and copywriting and enables their advertisement to stand out in the relevant publication. Advertisers are now able to utilise micro-sites to put most of the job content and allowing the advert to be more creative with minimal copy. A good example of this was a recent award winning advertisement for the Ministry of Defence who were recruiting a 'Chief Speechwriter' the advertising agency WDAD Communications created an advertisement which read' Chief Speechwriter - (Says it all), with a link to a micro site which gave all the details. Recruitment Advertising has now developed into a speciality service where most leading organisations use the services of a specialist agency.