Reach for the Sun Bottle Hunt

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The Reach for the Sun Bottle Hunt was mid-1990s internet contest promoting the beverage Sunny Delight.

SunnyD "bottles" were hidden across the Web

For the game, a very early internet promotion, simple graphics depicting Sunny Delight "bottles" were incorporated into independent American web sites. The site locations were variously personal home pages or more well-known internet resources. At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles.

Initially appearing in 1996, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from tee shirts to college scholarships.