Ralph (magazine)
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| Ralph | |
|---|---|
| Acting Editor | Santi Pintado |
| Categories | Men's magazines |
| Frequency | Monthly |
| First issue | August 1997 |
| Company | Australian Consolidated Press |
| Country |  Australia |
| Language | English |
| Website | Ralph @ NineMSN |
Ralph is a monthly Australian magazine published by ACP Magazines, a division of Publishing and Broadcasting Limited. It was first published in August 1997.
Ralph is known as a men's mag, in the vein of other publications such as Maxim and Loaded.
Similar to its rivals FHM and Zoo Weekly, it publishes photos of scantily-clad models and female celebrities, without revealing their genitals or breasts. This allows for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets.
It describes itself this way:
"Whether it is adventure, sport, fashion, travel, music, boys toys, beautiful women or life's essential how tos, Ralph provides an environment that is purely Australian ... Ralph readers compare it to being like a conversation with one of their mates."
Ralph features photo shoots of Australian celebrities as well as international stars. Often the international photos are brought in from magazines such as Maxim. The magazine is often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Fox Network's rugby league coverage.
It contains the same kinds of articles published in similar titles, and runs its own poll to find the "world's sexiest woman". The results are published in an attachment to the regular magazine each year. Unlike FHM, it features 200 women instead of FHM's 100, but Ralph's polling only takes in Australia and New Zealand (where a separate edition is produced), whereas FHM's poll is worldwide.
Contents |
[edit] Circulation
Ralph and FHM have been locked in a battle to be the number one men's magazine in Australia. As of March 2006, Ralph circulated 108,000 copies slightly behind FHM's 111,000 (Source: AdViews)
[edit] Ralph TV
Ralph TV is a weekly television series based on Ralph magazine which airs on the Nine Network. It is hosted by Craig "Lowie" Lowe and features a trio known as "the girls of Ralph TV", newcomers Brooke Sheehan, Candice Manning and Angela Tsun[1]
The show airs footage of the various features and pictorals from the current monthly Ralph magazine.
The premiere episode aired on 7 June 2007 and each episode is repeated on Fox8. The series is produced by Endemol Southern Star[2].
[edit] References
- ^ Sex toned down for Ralph TV Sydney Morning Herald - TV & Radio section 27 May 2007
- ^ Ralph TV - ebroadcast.com.au, 29 May 2007
