Radio Research Consortium
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| Radio Research Consortium, Inc. | |
|---|---|
| Type | Non-Profit |
| Founded | 1981 |
| Headquarters | Olney, Maryland, United States |
| Area served | United States |
| Key people | Joanne Church, President |
| Industry | Media Research |
| Products | ratings data |
| Website | rrconline.org |
The Radio Research Consortium (RRC) is a non-profit research company based in Olney, Maryland which provides listener data on radio audiences to non-commercial stations in the United States. Data is obtained through a contract with Arbitron. [1][2]
The company was founded in 1981 as an alliance of 14 stations to provide access to market data which was previously available only to commercial stations. The company made it possible for public radio stations to show advertisers and underwriters that they commanded a much larger share of the market than previously assumed.[3] In the case of the San Francisco Market, KQED-FM actually ranked 2nd or 3rd in recent surveys but was absent from traditional reporting of Arbitron data in publications such as Radio & Records which include only commercial stations.[1]
RRC's founding employees include former Arbitron Employees including the former Manager of Production and Radio Market Reports. Today the company serves over 600 customers including The Corporation for Public Broadcasting, National Public Radio, and Public Radio International stations.[4][5]
RRC has been criticized for contributing to the homogenization of public radio, particularly in their home market, Washington DC.[6]
[edit] See also
[edit] References
- ^ a b Fong-Torres, Ben. "RADIO WAVES", San Francisco Chronical, 2006-03-12. Retrieved on 2008-04-26.
- ^ McLean, Robert A.. "WGBH-FM LEADS PUBLIC RADIO", Boston Globe, January 28, 1985. Retrieved on 2008-04-26.
- ^ Simon, Clea. "TALKING BIG IN PUBLIC RADIO", Boston Globe, February 15, 2001. Retrieved on 2008-04-26.
- ^ Joanne Church Bio. RRC Website. Retrieved on 2008-04-26.
- ^ About RRC. RRC Website. Retrieved on 2008-04-26.
- ^ Ahrens, Frank. "Radio Talk", Washington Post, October 26, 1999. Retrieved on 2008-04-26.
