Radio Music Shop
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| Radio Music Shop | |
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| Broadcast area |  UK |
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| Frequency | Sky Digital: 0208 Live Stream |
| First air date | 18 December 2006 - 5 October 2007 |
| Format | Contemporary |
| Owner | Somethin' Else |
| Website | www.radiomusicshop.com |
Radio Music Shop was a UK radio station, based in London, that broadcasts nationally on the Internet and Sky Digital, alongside the Freeview platform in England, Wales and Southern Scotland, 24 hours a day, 7 days a week It was claimed to be the world’s first retail radio station[citation needed]. That is, rather than being funded by adverts, it is funded by album sales bought directly from the station.
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[edit] History
The station is the brainchild of Sonita Alleyne OBE and was created by Somethin' Else Sound Directions Ltd. It began broadcasting at 8am, 18 December 2006 with the first track being The Verve’s ‘Bitter Sweet Symphony’. Because of the sales nature of the station, a launch team were bought in to reflect the success of shopping television channels, headed by Director of Programming Marcus Railton, who also presents the afternoon show. The station closed down on the 5th October 2007.
[edit] Programming
RMS played adult contemporary music to suit the listening habits of its demographic of 35-55 year olds. Its presenters shared anecdotes, trivia and background about the tracks they are playing. It ran no adverts or news broadcasts due to its own advertising nature. The playlist consisted of tracks from a range of genres from over the last 30 years. The playlist of the station reflected the collection of albums available from them, as well as the range of artists' back catalogs.
[edit] Presenters
The presenters were:
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[edit] Regulation
As Radio Music Shop was an advert for its own services, it was governed by the Advertising Standards Authority and OFCOM, and had to abide by the ICSTIS code of practice due to its premium rate telephone number. As it did not carry any other commercials, it was not monitored by RAJAR.
