Radio Mirchi

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Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group.

"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is "It's hot!".

Radio Mirchi Logo
Radio Mirchi Logo

Contents

[edit] Inception

The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata ,Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, It launched recently in April in Bangalore ,which has been a spectacular hit among the folks.It is giving a healthy competition to Radio City in the city.


Radio Mirchi is Hyderabad's no.1 Radio station and Madurai's first FM radio.

[edit] Areas of operation

Currently, Radio Mirchi has a presence in more than 30 cities, including the 6 metros of India:

  • 98.3 FM - Ahmedabad Tagline "Radio Mirchi - It's hot"..
  • 98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunane Wale Allways Khush" Started On 23 July 2007.
  • 98.3 FM - Bengaluru It uses the tagline "Sakat hot maga!" in Bangalore.
  • 98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Chennai It uses the tagline "Idhu sema hot machi!" in Chennai.
  • 98.3 FM - Coimbatore Service started on november 2007 "Idhu sema hot machi!"
  • 98.3 FM - Delhi Ranajoy and Mirchi is Hot
  • 98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in Hyderabad.
  • 98.3 FM - Indore the first Mirchi FM station in India in 2001 "Radio Mirchi - It's Hot"
  • 98.3 FM - Jaipur
  • 98.3 FM - JabalpurStarted on 14 Feb 2008, It uses the tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "
  • 98.3 FM - Kolkata It uses the tagline "Michi shone j always khushi thake se."
  • 98.3 FM - Mumbai It uses the tagline "Its HOT!" in Mumbai.
  • 98.3 FM - Nasik - It uses the tagline "Mirchi Sunne wale Always Khush" &"Its HOT!" On AIR since 6 July 2007
  • 98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot"
  • 98.3 FM - Patna
  • 98.3 FM - Jalandhar
  • 98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"
  • 98.3 FM - Vadodara Tagline "Radio Michi Shune mon always khush "
  • 98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Raipur Tagline "Radio Mirchi - It's Hot" (Started on 11th January, 2008)
  • 98.3 FM - Varanasi - Services Started on 14 July 2007
  • 98.3 FM - Kanpur - Tagline"Mirchis sunnewale always khush" and"Radio mirchi,it's hot"
  • 98.3 FM - Lucknow - Services started on 14 August 2007
  • 98.3 FM - Surat - Service started on 20 August 2007
  • 98.3 FM - Nagpur - Service started on 18 October 2007.The show-stealer being, Rj Vallari (bumper to bumper)prime time slot.Current favorite is her successor Rj Denny.Copywriter Anup's work is very popular.
  • 98.3 FM - Madurai - Service started on September 2007.It's tagline is "Idhu semma hot machi !" (meaning 'It's hot')
  • 98.3 FM - Mangalore - Service started on November 2007
  • 98.3 FM - Vijayawada - Service started on December 2007 Tagline "idi chaala hot guru!"
  • 98.3 FM - Vizag - Service started on October 2007 Tagline "idi chaala hot guru!"
  • 98.3 FM - Thiruvananthapuram- Service started on 28 January 2008 [1] Tagline: "Sangathi HOT aanu!"

It claims to reach almost 70% of FM radio listeners in Mumbai and Delhi. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July, 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.

[edit] See also

[edit] External links

http://www.radiomirchi.com/

[edit] References

  1. ^ Radio Mirchi launches in Thiruvananthapuram. IndianTelevision.com (2008-01-28). Retrieved on 2008-01-28.
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