Template talk:R from brand name

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Brand names are related words to generic names. Typically, the pharmacological properties associated with a brand are discussed at the target generic name entitled article, while marketing and formulation-related properties are discussed in the article associated with the manufacturing and/or marketing/licensing company.

[edit] Usage suggestions

These are suggestions and not rules. Please use as you see fit, but it would be useful to comment on discovered utility here.

Use for

• branded pharmaceuticals, where a redirect from a brand name to a generic name exists
• products with multiple brands, where one brand predominates alongside other brands that are synonymous at the level of the product (for instance, a consumer cleaning solution might be marketed under several different brands depending upon the market, but all brands are equivalent with regard to the product identity); under this usage, double-redirects should be tolerated.

Don't use for

• brands that do not have generic identity equivalents; for instance:
  • Don't use to redirect 'Oldsmobile' to 'Automobile' as there is only a class relationship rather than an identity relationship between the two entitled concepts.
  • Don't use to redirect a non-notable brand to the manfacturer, such as a minor discontinued breakfast cereal name to it's manufacturer - use {{R to list entry}} for this case.

User:Ceyockey (talk to me) 15:06, 3 June 2006 (UTC)